It turns out a PR firm isn’t always beneficial to your business. The biggest lesson is that you need to craft your own story about your business. You know more than anyone else. It’s also very expensive, so if you can learn to do some of it on your own, like hiring a freelance writer to help you write a story and then you pitch it to journalists, then that will save you a heck of a lot of money. Another disadvantage is that they do their job of booking media coverage, but that doesn’t necessarily mean you’ll get more customer as a result.
Having said that, there are certain instances when hiring a PR firm is beneficial. Read on to help you decide:
I hope the reading the above has helped you determine whether hiring a PR firm is right for you at this stage of your business. If you decide that it’s not the right time for you now, there are 40+ other ways to increase customers.
If you’re a PR specialist, I would love to hear from you!