40+ Ways to Get More Customers

There are many ways to generate new leads, get more customers, increase customer base, however you want to put it. Some methods will work better for your business than others depending on the customer profile you’re targeting and the value that your business provides. For instance, if your company is a local food delivery service on a college campus accessed via an app, then you’d want to employ online advertising on websites and social media groups where local college kids hang out. If your business sells coffins, you might do traditional advertising via direct mail in neighborhoods with an aging population or build relationships with senior homes in your area.

Below is a list of 36 ways you can increase customers, either offline or online. If there are methods missing in the list, please comment below or send me a message and I will add them to the list.

Click on each method below for practical step-by-step instructions on how you can use the method to get new customers:

  1. Search database for customers and cold call

    • $5k – $10k/year
  2. Hire a salesperson

    • $60k in salary + commission (40/60 to 20/80 salary/commission)
  3. Launch a PR campaign with a PR firm

    • $5k – $15k/month
  4. Attend conferences and tradeshows

    • $2k – $5k as an exhibitor per conference
    • $500 – $1,500 as an attendee per conference
  5. Send direct mail to potential customers

    • $0.50 – $3 per package; total of ~$5,000 per round of sending direct mail
  6. Print advertising in a newspaper or magazine

    • $500 for a local newspaper, $20k – $100k for national coverage
  7. Buy/rent a contact list and cold call

    • $0.40 – $1 / contact
  8. Attend business networking meetup groups

    • Free – $2,000/year membership
  9. Create a customer referral affiliate program

    • $20/new customer
  10. Create an employee referral affiliate program

    • $20/new customer
  11. Give free samples/trials to targeted customers

    • Variable cost
  12. Host and teach in-person workshops

    • Free
  13. Add a live chat on your business website

    • $20/month
  14. Co-promote your product with another business

    • Free
  15. Buy/rent a mailing list and email  blast

    • $200 – $500 per thousand emails (ideally send to 1k to 5k targeted customers at a time)
  16. Create free and useful content on your website

    • Free
  17. Create a lead magnet on your website

    • Free
  18. Use SEO to promote your website

    • $100/month for subscription to SEO website or $1k-$2k for SEO services
  19. Facebook advertising

    • $0.15 – $3 per 1,000 impressions
  20. Google adwords or other advertising platforms

    • $1 – $3 per 1,000 impressions
  21. Sponsor an influencer (blogger or YouTuber)

    • $5,000 – $10,000
  22. Send your product to an influencer to review it

    • Cost of your product
  23. Comment and write on blogs

    • Free
  24. Answer questions on Quora

    • Free
  25. Write consistently about your industry on Medium

    • Free
  26. Be a guest blogger

    • Free
  27. Ask an influencer to write a guest post on your blog

    • Free – $500
  28. Hire a content writer

    • $50-$100/post
  29. Upload a useful presentation on Slideshare

    • Free
  30. Make YouTube videos

    • Free
  31. Use Twitter

    • Free
  32. Use Pinterest

    • Free
  33. Use Instagram

    • Free
  34. Actively engage in Facebook groups

    • Free
  35. Write consistently on LinkedIn

    • Free
  36. Actively engage in LinkedIn groups

    • Free
  37. Write an ebook

    • Free
  38. Create infographics

    • Free
  39. Host webinars

    • Free
  40. Create online courses

    • Free
  41. Post an engaging and useful video on your website

    • Free
  42. Increase positive reviews on Google and Yelp

    • Free
  43. Publish a press release

    • $250 – $500 per press release

Missing something above? I would be grateful if you let me know so I can add it to the list.

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