In 2024, the U.S. gambling and casino industry demonstrated resilience and growth. The American Gaming Association reported that commercial gaming revenue reached $17.63 billion in the second quarter, marking the industry’s 14th consecutive quarter of annual revenue growth.
This consistent performance underscores the sector’s robust recovery post-pandemic. However, the industry faced challenges, including regulatory changes and shifts in consumer behavior, which influenced valuation trends throughout the year.
Gambling and Casino Valuation Multiples
An analysis of 77 public gambling and casino companies trading on U.S. exchanges, encompassing both traditional casinos and online gaming platforms, revealed the following median valuation multiples for 2024: a revenue multiple of 1.3x, an EBITDA multiple of 6.1x, and a P/E multiple of 18.1x.

These figures indicate that investors value the industry’s revenue streams and earnings moderately compared to other sectors.
The relatively lower EBITDA multiple suggests that, while the industry is profitable, there are inherent risks and operational costs that investors consider.
Compared to other industries, these multiples are average, reflecting steady investor confidence in the sector’s profitability and growth prospects.
Gambling and Casino Margins
In 2024, the gross margin for gambling and casino companies stood at 52%, with an EBITDA margin of 25% and a net profit margin of 9%.

The high gross margin reflects the industry’s ability to generate substantial revenue over the cost of goods sold, primarily due to the low variable costs associated with gaming operations.
The EBITDA margin indicates strong operational efficiency, while the net profit margin, though lower, signifies the impact of taxes, interest, and other non-operational expenses.
These margins are consistent with the capital-intensive nature of the industry, where significant investments in infrastructure and compliance are necessary.
Gambling and Casino Industry Outlook 2025
Looking ahead to 2025, the U.S. gambling and casino industry is poised for continued expansion. The integration of online gaming platforms, or iGaming, is expected to drive revenue growth, as more states consider legalization and consumers increasingly prefer digital gaming options.
Additionally, the adoption of emerging technologies, such as artificial intelligence and blockchain, is anticipated to enhance operational efficiencies and customer experiences.
However, the industry must navigate potential regulatory changes and address concerns related to responsible gaming practices to sustain its growth trajectory.
Refresher: How to value a company using revenue multiple or EBITDA multiple.
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